You want to teach people to be leaders. But first you need to lead them to your workshop with some amazing marketing! There are hundreds of training workshops out there, and if you want people to attend yours over the competition without breaking the bank, here are five cost-effective ideas for promoting your leadership training workshop.
Design eye-catching promotional graphics
Modern marketing is all about the graphics. With so much content out there, you need to make sure your promotions are top-notch if they’re going to stand out. Of course, you’re busy planning the best leadership training course in history. You probably don’t have time to design incredible graphics from scratch, and professional designers can get pricey. That’s where templates come in.
There are thousands of free workshop templates available online from websites like PosterMyWall. All the templates are designed by a professional, so you don’t have to worry about quality. Simply choose the template that best fits your workshop’s style, customize the information with the easy drag-and-drop editor, and you’re ready to post to your website, social channels, or print out and hang around town.
Create event pages on social media
Before anyone signs up to attend your leadership workshop, they’ll want to know everything about it. What are they going to learn, who’s speaking, how much does it cost? All the answers to those questions might not fit on a simple flyer, which is why it’s a good idea to create a dedicated event page.
You can create an event landing page on your website, but it’s much more cost effective to create a social media event page. Social media event pages are completely free to create, and they make it easy to share your event with all your followers. You can update the page with all the information someone could possibly want to attend your workshop. Plus, you can interact with potential attendees directly through the platform.
As an added bonus, your followers can even RSVP right from the social media event page, making it easy for you to plan for how many attendees you might have.
Share regular social media updates
Millions of posts are uploaded to social media every day. And if you don’t have content going up regularly, your followers might forget all about your leadership workshop. Most social media marketing experts suggest posting to each channel between three and five times per week, if not more frequently — especially as you get closer to the date of the workshop.
With nearly daily social media updates, there’s no way that your followers will forget to sign up. It’s also a good idea to post a variety of content, including videos, graphics, photos, stories, reels, live videos, and more. It doesn’t cost anything to post to social media, so go nuts! The more you post, the more viewers you’ll get for your content, and the more attendees you’ll get for your workshop.
Run social media ads
The main challenge with social media is that only your followers get to see all your content organically. And since your leadership workshop is coming up, you might not have time to wait to grow your following organically. To get potentially thousands of views on your workshop content quickly, take out some social media ads.
With social media ads, you pay the platform to promote your post to an audience demographic of your choice. Not only do you get to choose the target audience, but you also get to choose how much you pay, making it easy to stay on budget.
Send a few email promotions
When it comes to cost-effective marketing solutions, email is one of the best. The average email marketing campaign generates an incredible $36 for every $1 spent! And that’s because you can message your audience directly.
If you plan to host workshops regularly, try to collect email addresses of attendees before each workshop. Then, you can add them to your marketing lists and send them regular email newsletters. People who have attended your workshops in the past already know how beneficial they are, so they’d be more likely to sign up for another workshop down the road.
Most marketing professionals suggest sending between one and three emails per week. That’s typically enough to keep your workshop and brand top of mind without blowing up their inboxes and causing them to unsubscribe.
Fill up your workshop without breaking the bank.
Promoting your leadership workshop doesn’t have to blow your budget. There are plenty of cost-effective marketing tactics to bring in the attendees. Start by designing some eye-catching graphics using free templates, create an event page on social media, share regular updates on your social media channels, run a few social media ads, and send plenty of marketing emails.
When all your marketing efforts work together, your next workshop will fill up in no time!
